Dear connoisseur,
Some drinks scream for attention. Others, however, whisper – with style, depth, and poise. The highball belongs to the latter category. And once you've tried it with ONE RUM XO, you'll understand why we want to reimagine it.
The story of an understatement
The highball originated in the late 19th century, when bartenders began serving whiskey with soda on ice. It quickly became a favorite among high society: clear in structure, easy to enjoy, yet never trivial. In Japan, it was elevated to an art form—precisely mixed, with the utmost respect for the base spirit.
And that’s exactly where we come in.
ONE RUM XO – made for the highball
ONE RUM XO was developed with a clear goal: to create a spirit that not only impresses neat, but also blends beautifully. But we're also quite honest: it's too good for most cocktails. Why? Because they mask its delicate character with intense ingredients. In a classic cocktail, our rum would be merely a supporting character—an extra in the background. But ONE RUM XO is not an extra. It's the star.
And that's exactly why we're reinterpreting the highball: as a stage for what makes ONE RUM XO so special - its silky mouthfeel, its youthful freshness, the delicate aromas of vanilla, ripe banana, green sugar cane and soft oak.
The highball formula for ONE RUM XO: Minimalist. Elegant. Focused.
Spirit: ONE RUM XO – the star of the drink.
Soda water or lemonade: finely sparkling, cool, fresh.
A flavoring ingredient: A high-quality syrup or freshly squeezed fruit juice – used sparingly for extra fun (but not a must)
Ice: clear, large, slowly melting.
Glass: tall, slim, elegant.
Garnish: Not for the taste, but for the nose and eye
Nothing is hidden in a highball—every note counts. That's why it's the perfect setting for ONE RUM XO.
